Web Design NJ with ECommerce Website Development

Benefits of Custom Website Design in NJ

Google reports there there are 1,197,982,359 websites in the World as of January 2021. It also says there are 1,110,000,000 results when just looking for “pizza”. It’s a good thing Google exists, or it would be very difficult to find what you’re looking for online. How can you stand out from the crowd? How can you rise to the top, and be the one your customer is looking for, and get them to visit your website, and stay there a while?

A custom website design is essentially a site planned, designed and programmed from scratch. Everything about the site is custom and 100% tailored to your specific requirements. If you want a unique website that is unlike any other online, a custom website design is for you. This is especially important if you are trying to break out of the competition, and rise above them and be noticed. Think about how many cookie-cutter websites you see every time you’re online. The only ones that are truly memorable, are the ones that stand out, as being different – offering something unique that the others just don’t have. Whether that’s a stunning visual website design, or an online web application that just shines.

When seeking a professional South Jersey web design company, a custom design can be your best option, if you want a site that is going to also be very flexible and scalable to meet the demands of your business or organization. A custom website design is ideal if:

• Your brand is unique and you require something completely unique online
• You want a custom solution that ties into an existing online platform
• You’re ready to move beyond cookie-cutter design and solutions to gain more business
• You want to innovate online as much as your business does in real life
• You need a unique front-end solution for a data-driven service
• The needs of your business are unique and off-the-shelf solutions do not work anymore

Riggins Oil New Jersey
Energy Company in NJ Web Design

eCommerce Website Development

ECommerce websites are the backbone of online business. From Amazon to small local shops like Main Street toy stores, bakeries and pizza joints, almost all businesses today need a good eCommerce presence to help them grow their businesses and their bottom lines. There are a host of options to consider when looking for a web designer who can produce a great eCommerce website. And a few things to look out for when starting your search for your web development partner to build your website.

• What is their track record for success?
• Do they have experience with payment systems like Stripe, PayPal, and other online payment gateways?
• Have they developed other eCommerce sites in your industry?
• Can they work with online systems like WooCommerce in WordPress, or Shopify?
• What kind of custom solutions do they provide for eCommerce web design?
• Are their customers happy?

Much of the success for eCommerce website design comes from the upfront planning stage, and collecting the client’s requirements and goals. In this phase blueprints are developed called flowcharts, and wireframes, that will serve as the basis for what is designed and programmed. Good communication at this stage is important, and clients with the best results tend to be those who can express their goals and wishes as clearly and as well defined as possible. We love clients with a plan, and always welcome their detailed requirements and feedback. And we always make best practice suggestions and recommendations for streamlining the online visitor’s experience. A happy visitor to your website, who can quickly complete their task, purchase or reason for coming to your website, is a returning customer.

Donachy Architect, AIA
New Jersey Architect Web Design

Our Winning Five-Step Web Design Process

At Hypno Design, each project we develop for our clients has the following design philosophy and production methodology applied to it, assuring successful outcomes for what we do:

1. Project Briefing

The first step involves gaining intimate knowledge of what you wish to achieve with your online presence and learning about your brand. We dive in deep to understand your market, your position, and where you want to be. We collect data that informs us of the steps we need to take. We meet with you to discuss your dreams and goals.

2. Concept and Planning

Once we understand your project’s needs and expectations, we put together a realistic timeline and assemble a design team. Usually the team consists of our creative director, a designer, and a copy writer. But it may also include a programmer and a market research person at this early stage. We can also create a social media or online PR strategy for your project while constructing your website – so there’s even a possibility we will discuss this with you early as well.

3. Production

The production stage is when it’s all “hands on deck” with our design team. We present options for the design direction, we tweak adjustments to the user experience wireframe charts and web flow charts. We rapidly prototype interactive journeys and website layouts to determine the most effective routes to help a visitor get what they need and want from your website. We integrate all digital assets onto your site, and our developers turn your technical requirements into programming code. This is a quick communication phase of the project where we are looking for your input as a client, to tell us how we’re doing, and how we can make it match your expectations.

4. Finalization

At this stage, we optimize the website and perform rigorous testing and debugging to make sure everything works as it should. There is an official end to the testing and tweaking when approval is received and we are given a green light for launching the new website.

5. Completion and Launch

Lastly we launch the new website online, and test one last time to make sure all is okay with the final, live website. There are a few last details to take care of as well like registering it with various search engines and website indexes. There’s still more work to be done however, to let the world know that the website is now live and ready for visitors to come and experience it themselves.

Now What? Social Media and Getting the Word Out

Everyone who can use a web browser today knows the value of social media for their company or organization. Entire businesses and industries have developed just around these communities, from the sheer volumes of people that actively use and engage on social media every day. In the US, it’s estimated that 70% of U.S population hold a social media account.

Social media users jumped by more than 13% over the past year alone, with nearly half a billion new users taking the global total to almost 4.2 billion people on social media by the start of 2021.

It’s not just a place where people go – it’s where your audience lives every day. Hypno also creates social media campaigns for promoting our clients through many different channels like Facebook, LinkedIn, Twitter, Youtube, Instagram, as well as Pinterest and Vimeo. We can set up your initial presence on these channels, and then also create consistent high quality content, that drives interest and interaction, as well as traffic to your website.