Logo Design and Branding for Convenience Store

Riggins “R” Cafe

Hypno created the R-Cafe concept for our client Riggins. Hypno created the R-Cafe logo for Riggins, a chain of Southern NJ and Philadelphia area service stations. The concept was to introduce retail c-store shops at their gas station locations. Our work includes, naming, concept, and logo design as well as all exterior and interior signage, and other design elements, including architectural look and interior design elements. The first photo below is our original concept design. Followed by location shots of their first retail convenience store.